Pepsi Inc recently cooperated with the FBI to turn in an executive secretary at Coca Cola Inc. who was trying to get them to buy the secret formula for coke. Pepsi smartly turned them down. After all Pepsi tries really hard to make themselves different from coke so that they will stand out more.
Sure Coke is great, but if wvery softdrink tasted just like Coke, wouldn't that be boring?
Coke has a very succesfull business, and is the number one soft drink in the world, and that should be admired and respected....but does not need to be replicated.