Static billboards, and blimps, your time has passed you buy.
I was in the Buckhead area of Atlanta recently and noticed something I personally hadn't seen before. A video billboard which displayed various advertising messages in full LED display. It was impossible to take your eye off of it and that is exactly what they were trying to accomplish I am sure. Static billboards are just that static. Often times they are not all that pleasing to the eye either. They just seem to take up space. Now video billboards are a terrific idea, probably terribly expensive and not every city can afford to have them displayed, but I hope to see more of them in the future.
Another brand new development I was reading about in Tech Journal South is video advertising 1,000 feet in the air courtesy of your friendly neighborhood blimp.
An Orlando based blimp company called The Lightship Group has come up with a blimp with it's own 70-by-30 LED screen which can play the latest Coca Cola commercials, NFL highlights, movie trailers or any other advertising a company would be willing to pay for.
These are exciting times for the mariage of video and advertising. Video may have killed the radio star, but is giving birth to a whole new and exciting entity.
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